Experiences

Oversee account relationship management, implementation of client marketing strategies, and performance analysis for a diverse portfolio of clients.
Manage complex, multi-faceted digital marketing campaigns and advertising mediums, including SEO, PPC, Web, Content Marketing, and Social Media.
Manage the creative procurement and design process for each client.
Analyze trends and present recommendations to clients using ROI-focused reports and data.
Strategize, plan and develop customer digital-based marketing reports using research and analytics to optimize planning and messaging
Currently manage $400,000+ in yearly contract revenue, directly responsible for upselling and client retention.
Deliver exceptional client service to support growth, drive retention and maximize profit.

Lead Ad Sales team by defining and optimizing the client lifecycle, contract negotiations, and serving as a point of client escalation.
Spearhead client-centric advertising model by leading Ad Sales team to engage in a consultative "strategic partner in business" approach to gauging client needs.
Engage regularly with clients to evaluate needs and advertising performance and to inform the creative and advertising team's process to serve clients.
Implemented recruitment and interview strategy for building the SGP team, measuring and monitoring performance.

Developed and executed marketing and operational strategies for SMB clients to reach business targets.
Created engaging content to increase website traffic and social media engagement across various platforms.
Designed, executed, and managed digital products such as ebooks, virtual classes, and membership programs.
Head of content responsible for the creation of blogs, videos, newsletters and other marketing collateral in close collaboration with key stakeholders.
Delivered guidance to stakeholders and internal teams with a focus on adopting effective strategies and best practices.
Successfully launched several websites, new events, and brands while serving as the digital project manager.

Developed and executed a global marketing strategy in an emerging and disruptive technology space.
Designed content and paid strategy for company social media accounts, such as Twitter, Facebook, LinkedIn, Instagram, Google+, YouTube and Snapchat.
Organized and executed both industry and employee events, including the company's inaugural FinTech conference in partnership with Columbia University.
Improved lead generation by producing and publishing engaging written and video content to the company blog, external industry websites, and social media.
Worked closely with VP, Director of HR on internal communications, employee engagement, and full-cycle recruitment for all departments.

Promoted from Coordinator, Business Development and Marketing to develop and manage multi-channel integrated marketing campaigns.
Established and executed integrated marketing campaigns, including branding, direct mail, print and web advertising, sales collateral, PR, promotions, and events.
Leveraged multiple social media platforms, including Twitter, LinkedIn, Facebook, YouTube, Google +, and Instagram to elevate organizations' brand awareness and revenue growth.
Utilized MS PPT and Adobe Photoshop to deliver In-depth proposal support.
Spearheaded corporate and industry awards process from ideation to conception that drove bottom-line gain competitive advantage, and corporate growth.

Education

3.3 GPA

Legal Studies in Business
Mentor - Fox School of Business

Skills

Manisha Priyadarshan

MBA, Marketing