Your browser is outdated!

To ensure you have the best experience and security possible, update your browser. Update now

×

Manisha Priyadarshan

MBA, Marketing

Manisha Priyadarshan
Strategic Planning and Execution
Digital Marketing
Project Management
Contact
manisha.priyadarshan@gmail 2156886830
Greater New York City Area
About Me
I am a results-driven marketing professional with extensive experience in the development and execution of multi-channel marketing strategies. I possess both agency and corporate experience and have demonstrated success in the management of several brands. I have proven to be instrumental in marketing's impact on sales, client and stakeholder relationships, and business growth.

References and client portfolio available upon request.
Experiences

Account Manager

Neon Ambition
Since February 2020
  • Oversee account relationship management, implementation of client marketing strategies, and performance analysis for a diverse portfolio of clients.
  • Manage complex, multi-faceted digital marketing campaigns and advertising mediums, including SEO, PPC, Web, Content Marketing, and Social Media.
  • Manage the creative procurement and design process for each client.
  • Analyze trends and present recommendations to clients using ROI-focused reports and data.
  • Strategize, plan and develop customer digital-based marketing reports using research and analytics to optimize planning and messaging
  • Currently manage $400,000+ in yearly contract revenue, directly responsible for upselling and client retention.
  • Deliver exceptional client service to support growth, drive retention and maximize profit.

COO

Slutty Girl Problems
Since May 2018
  • Lead Ad Sales team by defining and optimizing the client lifecycle, contract negotiations, and serving as a point of client escalation.
  • Spearhead client-centric advertising model by leading Ad Sales team to engage in a consultative "strategic partner in business" approach to gauging client needs.
  • Engage regularly with clients to evaluate needs and advertising performance and to inform the creative and advertising team's process to serve clients.
  • Implemented recruitment and interview strategy for building the SGP team, measuring and monitoring performance.

Marketing Strategist

Higher Self Yoga and Tomo360
March 2018 to September 2019
  • Developed and executed marketing and operational strategies for SMB clients to reach business targets.
  • Created engaging content to increase website traffic and social media engagement across various platforms.
  • Designed, executed, and managed digital products such as ebooks, virtual classes, and membership programs.
  • Head of content responsible for the creation of blogs, videos, newsletters and other marketing collateral in close collaboration with key stakeholders.
  • Delivered guidance to stakeholders and internal teams with a focus on adopting effective strategies and best practices.
  • Successfully launched several websites, new events, and brands while serving as the digital project manager.

Marketing Manager

Biz2Credit
March 2017 to March 2018
New York
  • Developed and executed a global marketing strategy in an emerging and disruptive technology space.
  • Designed content and paid strategy for company social media accounts, such as Twitter, Facebook, LinkedIn, Instagram, Google+, YouTube and Snapchat.
  • Organized and executed both industry and employee events, including the company's inaugural FinTech conference in partnership with Columbia University.
  • Improved lead generation by producing and publishing engaging written and video content to the company blog, external industry websites, and social media.
  • Worked closely with VP, Director of HR on internal communications, employee engagement, and full-cycle recruitment for all departments.

Manager, Marketing and PR

Sparks
January 2013 to February 2017
Philadelphia
  • Promoted from Coordinator, Business Development and Marketing to develop and manage multi-channel integrated marketing campaigns.
  • Established and executed integrated marketing campaigns, including branding, direct mail, print and web advertising, sales collateral, PR, promotions, and events.
  • Leveraged multiple social media platforms, including Twitter, LinkedIn, Facebook, YouTube, Google +, and Instagram to elevate organizations' brand awareness and revenue growth.
  • Utilized MS PPT and Adobe Photoshop to deliver In-depth proposal support.
  • Spearheaded corporate and industry awards process from ideation to conception that drove bottom-line gain competitive advantage, and corporate growth.
Education

MBA

Saint Joseph's University, Philadelphia, PA

January 2016 to December 2019
3.3 GPA

BBA

Temple University, Philadelphia, PA

August 2006 to May 2011
Legal Studies in Business
Mentor - Fox School of Business
Skills

Digital and Content Marketing

  • Multi-channel, integrated campaign development
  • Social media and influencer marketing
  • Email marketing
  • Blogs
  • Website design
  • Video production
  • Webinars
  • Virtual classes
  • Case studies
  • Proposal support

Brand Management

  • Strategic planning
  • Key partnerships
  • Brand awareness and integrity
  • Media relations
  • Industry recognition
  • Event planning
  • Sponsorships
  • Community engagement

Operations

  • Employee training and development
  • Employee engagement
  • Recruiting
  • Internal communications
  • Internal policies and procedures

Tools

  • Salesforce Administration
  • HubSpot
  • WordPress
  • Asana
  • Slack
  • Trello
  • Adobe Creative Suite
  • Teamwork
Download Download